Claire Cabrera

Clients Goals

Design Notes

• Bold headers and photos break up space and move the eye.
• The headers create a clear heirharchy
• The helpful hints boxes call attention to specific notes
• Clean design with a crips and clear hierarchy make it easy to read
• Photos were chosen to highlight the lush campus and strength of students
• Color choices based on University Identity System

Clients Goals

Design Notes

• Bands of color on edge create a rhythm to the layout and provide a loation for quick reference information.
• The boxes for each type od information and graphics are treated similarly and could be flexible to accommodate a range of information
• The map really highlighted the proximity of housing options to venues, not simple identifying them on a map
• The table made it easy to compare all of the different features of each/between each other. I worked with the writer determining the content for the table
• The client was very happy, increasing production and then doing a second printing

Clients Goals

• A recruitment package that was flexible for incorporating different elements depending on the students interest
• Use existing logo and colors burgundy and cream as primary with the other university colors as secondary
• Wanted the pieces to feel special, individual attention and reflect the program

Design Notes

• The folder is simple nice heavy stock with the logo raised off of it as the dominant design element
• The presentation of the materials with in the folder was also important (I did not want the search piece which is not very tall to get lost in a pocket) so the search piece and business card have a notched location to hold them in place
• The search piece has the logo die cut from the front and caries the 4 concepts form the logo into the design as each year focuses on one of the four concepts
• The brochures and poster feature large images of students actually working or engaging in the subject of the piece (medicine, pharmacy ect). The program specializes in jumpstarting a student in that program and this is reflected in the imagery
• Colors used are part of the extended university Identity system and each program gets it s own color for easy identification (for the college staff) yet the burgundy of the program stayed dominate

Goals

• Focus on the universities strengths based on my research (Faculty, Alumni success, and being and Urban University)
• Work with existing University Identity standards, word mark, and tagline "world-class education in the real world"

Design Notes

• The focus of the photography was a perspective that the student could envision themselves in the photo and thus at the university
• Photos highlighted individuals, then campus, then the university's place Detroit
• Shows a diversity of students and experiences available at the university
• Tested well in focus groups and its influences can be seen in the final campaign

Software used

Photoshop, Indesign, Illustrator

Clients Goals

Client Goals

• To update the look of the applications to fit the new campaign
• Unique color system to make it easy for staff to grab the correct application, taking into account quantity and printing costs when determining color scheme

Design Notes

• I brought the look in line with the new campaign matching font treatment and header/li>
• Focused on improving usability; line length, spacing, and sequencing of information
• Used smalled number of colors on those with the smallest run to keep costs down

Goals

• Promotional materials for garden walk that can be updated yearly while still maintaining an identity from year to year
• Photos and text that tease readers to want to see more

Design Notes

• Coordinated colors and design to work with exsisting logo and tagline of the library
• Photos are taken up to a year in advance working with sesaonal conditions
• I try to capture something of each years theme in the design

Goals

• Wanted a site that was easy for them to maintain
• Wanted a site that could keep members informed of upcoming events and act as a resource
• Wanted it to reflect the community
• To design manager to be very easy to use and clear on how edits will look

Design Notes

• Photograph that makes up header shows a local landmark
• Focused on designing each page and the presentation of the content
• Designed manager to allow specifics of typography and design to be maintained while allowing clear and easy updating
• Site can be maintained b every member without training as committee position changes yearly

Goals

• Needed to match existing web standards
• Needed to match existing marketing materials of the program
• To make it easy to view all participating businesses

Design Notes

• Four categories with 2 column structure allowed growth of program while maintained readability

Goals

• Professional looking site that also reflected a bit of personality

Design Notes

• Site maintained focus on skills and experience
• Design reflects interest in Asian studies without being overwhelming or cheesy