Admissions Concept - Find yourself in the center of it all

Responsibilities

• Initiated informal researched to determine goals for campaign
• Worked with design team to produce final pieces and the identity guidelines
• Created concept including ‘find yourself in the center of it all’

Goals

• Focus on the universities strengths based on my research (Faculty, Alumni success, and being and Urban University)
• Work with existing University Identity standards, word mark, and tagline ‘world-class education in the real world’

Design Notes

• The focus of the photography was a perspective that the student could envision themselves in the photo and thus at the university
• Photos highlighted individuals, then campus, then the university’s place Detroit
• Shows a diversity of students and experiences available at the university
• Tested well in focus groups and its influences can be seen in the final campaign

Software used

Photoshop, Indesign