Honors College Package

Responsibilities

• Designed initial concept (folder, search piece and flyer)
• Worked with design team to produce final pieces and the identity guidelines
• Created the 4 brochures and saw them through completion

Clients Goals

• A recruitment package that was flexible for incorporating different elements depending on the students interest
• Use existing logo and colors burgundy and cream as primary with the other university colors as secondary
• Wanted the pieces to feel special, individual attention and reflect the program

Personal Goals

• I wanted to use the logo as a main inspiration
• I wanted the program to appear collegiate, fancier and more formal than general university publications because the students in this program are very elite and competitive

Design Notes

• The folder is simple nice heavy stock with the logo raised off of it as the dominant design element
• The presentation of the materials with in the folder was also important (I did not want the search piece which is not very tall to get lost in a pocket) so the search piece and business card have a notched location to hold them in place
• The search piece has the logo die cut from the front and caries the 4 concepts form the logo into the design as each year focuses on one of the four concepts
• The brochures and poster feature large images of students actually working or engaging in the subject of the piece (medicine, pharmacy ect). The program specializes in jumpstarting a student in that program and this is reflected in the imagery
• Colors used are part of the extended university Identity system and each program gets it s own color for easy identification (for the college staff) yet the burgundy of the program stayed dominate

Software used

Photoshop, Indesign