Midtown Guide

Client Cultural Center Association and WSU Marketing
Category Print, Booklet, Information Design, Maping

Responsibilities

• Combined design concepts selected by client into a cohesive look
• Produced finished piece
• Organized photos, documents and information as it came in from various developers
• Designed and Illustrated map and table
• Worked with writer determinging content

Clients Goals

Get university employees/Students/Alumni to buy housing in the area. Highlighting midtown as a vibrant area to live, close to campus and culture events and venues.

Personal Goals

For design to be flexible enough for different quantities of information and graphics that would be provided but consistent from page to page.

Design Notes

• Bands of color on edge create a rhythm to the layout and provide a loation for quick reference information.
• The boxes for each type od information and graphics are treated similarly and could be flexible to accommodate a range of information
• The map really highlighted the proximity of housing options to venues, not simple identifying them on a map
• The table made it easy to compare all of the different features of each/between each other. I worked with the writer determining the content for the table
• The client was very happy, increasing production and then doing a second printing

Software used

Photoshop, Indesign, Illustrator